Inside the Battle to Accurately Label Pot

For a long time, there were no marijuana brands. Cannabis growers spent so much time trying to conceal their identity from law enforcement and potential thieves that it simply made no sense to create distinctive packaging that would make it easier to track their product. Weed nerds might recognize strains, or whether something was indica, sativa, or hybrid, but for casual users, these

This article originally appeared on www.rollingstone.com: Inside the Battle to Accurately Label Pot

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