Many DJ companies grow their businesses by expanding their service offerings beyond simply providing music. These new services can add new dimensions to a company, truly benefitting clients while also increasing a DJ’s bottom line. For too many DJ companies expansion equals buying a nifty new controller (with unnecessary bells and whistles), or some shiny new lights (without a plan for how to upsell them). Expansion should be about adding services that accentuate what you already offer.
One person who has mastered the art of successful expansion is Ryan Scheller of Sound Extreme in Sonora, California. I got to hang out and chat with Ryan at Wedding MBA in back in October 2017. His company has expanded from DJ work into marketing lighting, pipe and drape, video walls, concert sound reinforcement, trussing and much more. I asked him to break down how he grew his company, share some wisdom and talk about some of the obstacles he faced.
Continue reading the rest of this article and the full issue at mobilebeat.com also thanks to RCF for sponsoring in part this issue of Mobile Beat.
from Mobile Beat For DJs www.mobilebeat.com/the-effectively-expanding-dj-by-michael-cordeiro/