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Apple: Billie Eilish’s record-breaking new LP shows why ‘pre-adds’ are now the new ‘pre-orders’

Apple’s Oliver Schusser and Interscope’s Steve Berman on a new pop phenom

The post Apple: Billie Eilish’s record-breaking new LP shows why ‘pre-adds’ are now the new ‘pre-orders’ appeared first on Music Business Worldwide.

from Music Business Worldwide www.musicbusinessworldwide.com/apple-record-breaking-billie-eilish-lp-with-800k-pre-adds-shows-future-for-albums-on-streaming/
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