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MB #216 – ONLINE NOW

Making Connections

Believe it or not, the theme of this issue was determined before the coronavirus crisis amped up. When that happened, my first reaction was “Oh no, articles on ‘touching’ people are not a good idea. Back to the drawing board.” But then I realized that most of the content we had in the hopper already could apply just as much to connecting with people in a non-physical way. So, hopefully some of these articles will help you weather the storm of self-isolation that is battering your business, while others will help you prepare for the days after the sky clears and business (maybe not “as usual”–but that might be a good thing) will return. It will, I’m sure of it!

On another note, coming soon, look for some exciting changes in the way we deliver the great info MB has been bringing you all these years. Stay tuned…

~ Dan Walsh, Editor-in-Chief

CLICK HERE OR ON THE COVER TO READ NOW

PLAYLIST:

MBLV24
Mobile Beat Las Vegas Live: A Last Hurrah and a New Era – Mobile Beat Staff
MBLV24: The Greatest DJ Show That Never Was – Mike Cordeiro

PANDEMIC REACTIONS
Social Distancing: The DJ Industry Takes Another Hit – Stu Chisholm
Virus Advice – Mike Fernino

BUSINESS
Is Your Website Connecting? – Matt Campbell
A Different DiSC in Disc Jockey – Troy Adams
Maintaining a Leadership EDGE in Turbulent Times – Jill J. Johnson
Reception Layout Suggestions – Matt Martindale

PEOPLE
DJ Angelo: Returning to His Burmese Roots – Staci Nichols

 

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Here is Why DJs are In Demand in the Casino & Gambling Industry

Even for experienced DJs, one of the biggest struggles of the profession is the constant struggle to land a decent gig. Many nightclubs are still content to believe that exposure is enough to pay the bills, while competition for solid party and events bookings can often be fierce. However, sometimes all it takes to find new opportunities is to look in a different direction.

A wide range of industries and companies within them hire DJs on a regular basis, so looking beyond the regular nightclub, bar, and party circuit for new gigs can reveal lucrative opportunities. One such industry is the casino and gambling industry, which hires DJs for a wide range of purposes. If you’re wondering why you should consider spinning tracks for the gambling industry, here are five reasons why DJs are in demand there.

Source:Unsplash

1. Dancefloors Are Taking Over Casinos

One major driver of demand for DJs within the gambling industry is coming from flashy casinos around the world. Major Las Vegas institutions such as the Bellagio and Wynn are so much more than mere gambling houses; they are entertainment establishments that pride themselves on creating an atmosphere. Whether it’s for a daytime rave by the pool at Caesar’s Palace or a Saturday night disco party at a casino in London, talented DJs who know how to work the crowd are needed more than ever.

2. Bingo Has Become a Rave

The re-invention of bingo as a hip millennial activity spurred on in part by the rise of bingo online, which has given people a chance to enter virtual bingo rooms from anywhere in the world to play a range of bingo games while enjoying social features such as chat and video. This has also helped create a new demand for DJs. The increasing popularity of online bingo has drawn new audiences to bingo rave events such as the Bongo’s Bingo, where DJs blast electronic music in between rounds of number calling and the audience is invited to participate by dancing, singing and taking part in activities. Similar events are popping up all over the world, all of which need a DJ.

Source: Unsplash

3. Flashy Industry Events Are Common

The casino and gambling industry is a multi-billion-dollar behemoth, with some of the companies behind it being among the largest and richest in the entertainment industry. This has spawned a massive network of high-profile conferences and industry events, many of which are well known for being raucous affairs. Naturally, DJs are needed to provide the soundtrack to the afterparties that often follow networking events, conferences, information sessions, and corporate retreats that are common in the casino and gambling industry.

4. Slot Games Need a Soundtrack

Finally, if you have a talent for compiling or mixing your own music, you may be able to find rewarding work as an in-game soundtrack composer for online slot games – arguably the most popular type of casino game played online. Many slots use their own original scores, and the backing tracks for slots are an essential partof the gaming experience for players. Having your own composition on a popular online casino game could also be a major boon for your portfolio, which is all the more reason to do some research and see which casinos are hiring musical talents such as yourself.

This is just a snapshot of the different ways DJs find work within the casino and gambling industry. Direct your searches towards this sector and see what opportunities come your way.

from Mobile Beat For DJs www.mobilebeat.com/here-is-why-djs-are-in-demand-in-the-casino-gambling-industry/
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Mobile Technology – Past and Future Trends

Without a doubt, one of the biggest changes in the world of tech is that of mobile technology. We have come a long way from the days of city slickers carrying around large, retro mobile phone packs in the 80s and early 90s. Today, not only has the design changed but they have more uses than people who had one of these original mobile phone kits could ever have imagined. On most modern mobile phones, they are so much more than just a means of communication and you can handle all aspects of your life all on one device. Whether that be playing games at top mobile casino sites, managing your finances, creating masterpieces and much more.

The Origins

Of course, in the beginning, mobile phones were merely a means of making calls while on the go. At first, they weren’t the most convenient objects and were very large. Over time, they gradually got smaller and more compact which made them more practical to carry around. As they grew smaller, they started to expand out their uses too.

The first major addition was the addition of clocks, calculators, simple games, and other basic tech. Perhaps the biggest addition though was the implementation of texting on phones. This eliminated the need for phone calls and now people could send short instant messages instead. Customised ringtones and graphics could be downloaded also became very popular. After a short time, a camera became the new must-have feature on your handset.

The Rise of the iPhone and Apps

As time went on, phones added more features. The biggest revolution for mobile’s came via the popularity of blackberry phones. These had more features than ever before with their own internal messaging service BBM, as well as support for business options like email support. This coincided with the initial launch of 3G on mobile phones that allowed for easier access to the internet without needing to go through an elongated connection process.

However, Blackberries walked so that iPhones could run. With the launch of the first-ever iPhone, the way phones could be used changed forever. This was thanks to the App store which simplified how you could use different services on your phone with far more services becoming available. While they started off a productivity assistant, they quickly became fertile ground for game developers and games were one of the first examples of popular apps. This inspired a wave of new app ideas which game to fruition.

Of course, as history well knows, the idea of apps spread like wildfire and phone providers had to adapt and create their own versions of iPhones that had support for apps. This combined with the growth of internet packages meant that having an app for your business became the new must. Today, there is an app for everything. The popularity of social media in accordance with the rise of these features was then and still is a huge element of our lives today as we are now more connected than ever before.

Modern Phones

With the rise of apps has come a more convenient way of life. This is true for all elements of life. The rise of music and video apps means that we have changed the way we hear and share media, banking apps and payment services allow us to use these instead of cash or card, and GPS apps mean that paper maps are a thing of the past.

For professionals, they can now manage all their business appointments and communications on their phone directly. While for creatives, the software supported on phones, such as cameras and drawing services, challenge industry-level equipment. This has allowed people to do on their phones in hours which would previously have taken weeks using traditional software. In fact, there are hundreds of people out there who make a living purely from their phones.

However, there is an argument to say that we are sacrificing some elements of personal communication for the sake of convenience and some believe that while we are more connected technological, but less than ever personally. While of course, mobile phones are a great invention that have changed our lives, they are tools that need to be used responsibly and within reason.

 

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How Should I Deal With Cancellations?

 

This is a difficult one and a question I get asked a lot by suppliers. Truth is you’d be perfectly within your rights to activate the terms of your contract under normal circumstances, but everybody agrees Coronavirus is far from normal.

I can’t advise what you should do, but I will let you know how I’ve personally handled cancellations during these awful times… I let them go.

My Ts & Cs clearly state that if a couple cancels within two months of their wedding, the full fee is payable but under the cloud of Covid-19, activating this does not feel right.

Couples have contacted me, devastated about their wedding and worried about the cost of cancelling the day. I’ve always reacted in the same way, saying “My heart goes out to both of you, I can only imagine the extra concerns this awful virus is heaping upon you, this is why I have thrown my terms and conditions out of the window because this is not your fault at all…

I try to work towards a postponement, and most do, but some have cancelled, and I’ve refunded them.

But let me also tell you about two couples who flipped my approach on me.

Stephen and Charlie had paid for their wedding in full. Due to the Conroanvirus, they’ve had to postpone until next year. But here’s the thing, they strongly insisted to the point it was pointless me saying “no” that they should pay me 50% more to re-schedule!!! I was so moved I could not believe it. Needless to say, I will find a way to make sure their wedding is extra special.

Then there’s Charlotte & Thomas, who’ve pushed their nuptials back to November, and have insisted on paying me as soon as possible because they have self-employed friends and understand the financial pressures this awful disease causes business owners.

Ultimately, you have to do what is right for your circumstances; I can’t stress enough that there is no right or wrong approach – just what’s right for you. Even before my two extraordinary couples reached out to me with their gestures of kindness, I’d decided I could not request payments for any cancellations because there is a much bigger picture going on than just business here.

Whatever you decide will be right for you. Go with your head AND your heart – but ultimately let your gut guide you.

Stay safe

Terry

 

P.S. This link is for you if you want motivate brides and grooms to book
www.weddingmarketingmastery.co.uk/phoenixcourse

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Smart DJ Tips: 3 Social Distancing Tips

Austin's Best DJs Blog

Austin's Best DJs Blog

                                                                            Social Distancing Tips for DJs

 

Social distancing. It’s a new term that is basically all you may be hearing about, lately. Regardless of how you feel about the current Covid-19 pandemic, you are likely impacted by all of this.

For me, I’m based in Austin, Texas, and it has really hit the Austin service industry hard! SXSW was canceled, and most people thought it was a terrible idea, at first. Now, here we are, just a few weeks later, and everything has changed! Now, with the current ban of any gatherings of more than 10 guests, it has truly devastated our local service industry!

Our DJ & photo booth business literally had the second half of March, all of April, and now, early May, cancel! I couldn’t believe that we had so many cancelations in just 7 days! We literally lost thousands of dollars. The only positive thing is that all but one rescheduled. This is a totally unprecedented time for all of us!

Due to all of this, I’m sure many of you are faced with the same challenges as us. I wanted to take a moment to offer a few social distancing tips to help you stay productive during this time. Here are 3 tips.

Clean & Organize

I know you’ve likely been bleaching and using Lysol every single day, but have you cleaned your DJ equipment? Take some time to do that. Clean all the equipment that gets touched by everyone, and even the equipment that doesn’t! It’ll look great once you’re ready to take your next gig!

Next, organize your life! Take that box of cords and go through it all. If you’re like me, you likely have tons of cords, for no reason. I have a backup, for a backup, which is excessive. 🙂 Go through and check out your cords. Look for damages, frayed ends, etc. Toss out the old ones and keep the good ones.

The last time you want to find out about a bad cord is during a gig. This happened ONE TIME to me, and never again. Take the time to do this. You’ll be glad you did.

Next, organize your music files, delete songs you never play anymore. Clear out your files. Create new playlists, make new folders and crates, etc. Being organized really helps make it easier when you’re DJing!

 

Backup Music

Next, is a very essential step. Backup your music. I do this quarterly, but you likely have your own methods. If you haven’t done it, now is the perfect time to do so. I have 2 external drives and 1 TB cloud. I know it’s a lot, but without music, your DJ equipment is useless! Always backup your music, and have another backup, just in case!

 

Practice Makes Better

This last tip is a no-brainer. You should always practice your skill. No matter how long you’ve been doing it, you can never practice too much! If you’re a veteran like me (over 2 decades) you may think, meh, I got it down. Now is the time to try new things. Try your own remixes, mashups, and get better at different sets. Learn and research the music that you’re not as familiar with.

 

Overall, make the best of this downtime. When you get busy, again, you’ll be glad you did! For more tips, check out my article “7 Social Distancing Tips for DJs to Stay Productive.” I have these above tips and a few more!

What are your thoughts? Leave me a comment or feedback about how you’re using your time! It’s always great to hear from you!

– Jason

 

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MBLV24 LIVE: Online Event Takes Shape

Links to the webinars will be available by Monday, 3/16, 3:00 PM.

 

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URGENT MBLV24 Update: Live Show Cancelled; Seminars to be Streamed

URGENT UPDATE: Mobile Beat Las Vegas 24 Cancelled

Live Show Cancelled; Seminars to Be Streamed

Mobile Beat Las Vegas 24 (MBLV24) Has Been Cancelled… The quickly evolving coronavirus crisis has led to a critical mass of cancellations by exhibitors and pass-holders, which has made it impractical to proceed with the show as planned. We realize that, although Las Vegas has not yet seen a major direct impact from the coronavirus, an increasing number of other factors have come into play that make air travel and hosting a large gathering of people both inadvisable. The declaration of a world-wide pandemic by the World Health Organization, and the declaration of a national emergency by the federal government have also influenced the decision to cancel the event. Details will follow on how registrations and other contracts related to the show will be handled.

MBLV24 Still Bringing DJs Together Via Live-Streamed Event, Free to All

In lieu of the live event, Mobile Beat Las Vegas speakers will be teaming up to present their seminar material live online. Show staff members are working on setting up an event using a large-scale webinar system. This “virtual” Mobile Beat event will be available, free of charge, to all interested DJs. Full details to follow on how to access this unprecedented offering.

 

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URGENT MBLV24 Update: Live Show Cancelled; Seminars to be Streamed

URGENT UPDATE: Mobile Beat Las Vegas 24 Cancelled

Live Show Cancelled; Seminars to Be Streamed

Mobile Beat Las Vegas 24 (MBLV24) Has Been Cancelled… The quickly evolving coronavirus crisis has led to a critical mass of cancellations by exhibitors and pass-holders, which has made it impractical to proceed with the show as planned. We realize that, although Las Vegas has not yet seen a major direct impact from the coronavirus, an increasing number of other factors have come into play that make air travel and hosting a large gathering of people both inadvisable. The declaration of a world-wide pandemic by the World Health Organization, and the declaration of a national emergency by the federal government have also influenced the decision to cancel the event. Details will follow on how registrations and other contracts related to the show will be handled.

MBLV24 Still Bringing DJs Together Via Live-Streamed Event, Free to All

In lieu of the live event, Mobile Beat Las Vegas speakers will be teaming up to present their seminar material live online. Show staff members are working on setting up an event using a large-scale webinar system. This “virtual” Mobile Beat event will be available, free of charge, to all interested DJs. Full details to follow on how to access this unprecedented offering.

 

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MBLV24 Update: Corona Virus Statement

The Show Goes On!

Official Mobile Beat Las Vegas Statement Regarding Corona Virus Situation:

The show goes on… Barring any actions by authorities to ban travel or put other limits on public meetings, Mobile Beat Las Vegas 24 (MBLV24) is going on as planned.

Be aware that, as always, the event schedule is subject to change, so check it out online HERE for the latest updates. MBLV staff will keep you informed about this rapidly developing situation via website and Facebook posts, as well as emails like this one. (The ONLY sources for official MBLV information are: MobileBeatLasVegas.com, MobileBeat.com, MB and MBLV Facebook pages, and direct emails from Mobile Beat.)

The only effects on the event so far have involved one booked exhibitor cancelling, and a number of potential (not yet booked) last-minute exhibitors declining involvement.

Keep in mind that the conference/trade show and hospitality industries are the economic lifeblood of Las Vegas, so we are confident that the city, the Convention Bureau and the Tropicana are doing everything possible to make our stay in Las Vegas safe and comfortable.

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Is it Time for Music Rhythm Games to Become Popular Again?

It’s surprising to think that more than a decade ago, some of the biggest releases were in the Guitar Hero and Rock Band series, and getting friends around for some hilariously bad singing was a part of your weekend plans. Broom cupboards were filled to the brim with plastic guitars and easily broken drum kits, and getting everyone in the living room in a way that you could all see the TV took the logistical skills of a forklift driver. The world’s biggest musicians also saw “being in a music game” as one of the greatest parts of their success. Forget sold-out stadium tours, if gamers were spending their weekends trying to get three stars on a song you made, that’s how you knew you were famous.

In a Canadian survey of the most popular video games for Canadian gamers, the top six genres were action, sports, strategy, casual, RPG, and battle royale. 40% of the most popular games are fantasy titles and 23.3% are about war. What you won’t see anywhere in that survey is “music rhythm” game, as what was once one of the biggest genres in the world has nearly completely faded. These games aren’t half as popular any more though it may be time for them to grow again.

Why Did Music Games Stop Becoming Popular?

In 2010, Guitar Hero sales hit $2 billion, which made it the third game series to reach that sum. The Rock Band series also had sales of over $1 billion. However, things had begun to change for the two series in early 2009 after the financial crash. Gamers felt that they could no longer afford to buy each new Guitar Hero and Rock Band release. The games and their instruments were often expensive, and a full set of band controllers could cost $200.

The number of these games may have also been a reason they became less popular. Between 2005 and 2010, six new Guitar Hero games were released on consoles. The games are enjoyable but as gameplay didn’t change much, gamers may have felt that there was no need to keep buying them each year.

Who Could Star in a Music Game?

Something that Guitar Hero and Rock Band did well is with their music choice. The games managed to choose a variety of new rock hits as well as older rock songs that everyone knows the words to. The last Guitar Hero game was released in 2015 and so many new music acts have had success since then; however, there are some easy choices.

Following the success of standalone titles like The Beatles: Rock Band, future games could easily cover the discographies of other legends such as Motörhead, Led Zeppelin and The Rolling Stones, all of which would surely help revitalize this gaming genre.

Could Music Games Become Popular on Consoles?

One of the biggest things stopping music games from potentially becoming popular on consoles again is that gamers have been enjoying music games on mobile. All of the best music games on mobile, such as Deemo and Lanota, are free to play. Console gamers probably aren’t going to want to pay for a game and the controllers when they could get an enjoyable music game for free on their mobile phone.

It’s unclear if series like Guitar Hero and Rock Band will try to come back again as it seems that gamers have mostly found other ways to enjoy music and games. Developers are unlikely to spend money releasing these titles without knowing that they’ll be successful.

from Mobile Beat For DJs www.mobilebeat.com/is-it-time-for-music-rhythm-games-to-become-popular-again/
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